Brands And The Recession
Remember the Brandiest? As personal incomes fall and unemployment rises, brands are generally taking it on the chin. There's an article here from Ad Age that talks about the rise of private label in...
View ArticleHow to Stand Out When Everyone Claims to be Unique
I recently attended a client meeting and the topic we were discussing centered on their brand and value proposition. Within a few minutes the discussion centered on what made their company different...
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